Within the last couple years, a major shift has taken place
that has changed the future of the entertainment industry. That shift comes
from trending mobile apps that have blown the roof off the market as we know
it. When it comes to Internet start-up companies, their beginning path used to
be set in stone, establish and maintain a major presence on the Web first, then
attempt to come up with a version of your same services for mobile devices. However, this does not play out the same in today’s industry. Now companies are
going backwards, Ben Lerer, a manager of the venture capital firm Lerer
Ventures, said he preferred to back companies that were building services for mobile first and
the Web second, because “businesses that are thinking that way are planning for
the future” (Wortham,
2012).
New entrepreneurs are more than eager to hop on board the
mobile trend. According
to the research firm CB Insights, mobile apps and companies attracted 10% of
the total investment dollars from American venture capital firms in last year’s
fourth quarter, and 12% of deals were
mobile-related, up from 7-8% in previous quarters.
As the masses continue to increasingly
abandon their laptops and desktop computers for their smart phones and tablets, the downloads are reaching more than 800 apps per second at a rate of more than 2 billion apps
per month from the App Store, more and more businesses will want to tap into
this market in new ways. Brands that are looking to leverage the growing mobile
audience are lining up to get their branded mobile apps so that they can
develop a closer connection with their audience and ultimately generate a larger
user base and more revenue (Moorjani,
2013). It is a major change from just a few years ago, underestimating just
exactly how the momentum in the tech world is shifting to mobile from computers.
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