Last month I attended Counter.Point Music Festival held in Atlanta, Georgia. This is the first festival I’ve been to where most of the music was predominately all electronic. Various acts like Big Boi from Outkast also yielded popular masses from this demographic. What I thought was the most innovative consumer activity this festival had was a project called Connect Live. Patrons of the festival visit the Connect Live tent to sign up for an app that allows them to “scan-in” their badge at various stage locations and be entered to win backstage passes, artist meet-and-greets, and select other offers. Festival go-ers head to their favorite performer’s stage, and spot a tall triangle-tower where they can scan their new badge 30 minutes or so before the artists performs. As they travel throughout the festival grounds, on-foot photographers spot the Connect Live badges and take professional photos and upload them to Counter.Point Live! Above is one of their photos from the second day of the festival I found from their website!
People often ask me where I hear all the new music I’m so into, and how I know about upcoming shows and festivals. I’m not sure how I came across it, but the only blog I read every single day is thissongissick. This blog posts awesome accounts of new music in several genres and styles other than electronic music. It also posts new and exciting events coming in areas all over the U.S. I’m not a coffee drinker, but if I was …this is the website I would read daily with my “morning cup.” It’s informative, but fun and introduces new music with a different spin on it. Major festival news and updates also come from this one blog, and is originally how I heard about Counter.Point Music Festival 2012.
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